How to Design a Great Homepage with Examples
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Market researcher
Anna Chebanova
Market researcher
DESIGN
Apr 18 2017

20 Greatest Home Page Design Examples

Most established businesses and companies in today’s day and age recognize the importance of having an online presence to reach a wider range of potential clients. Putting a lot of thought and effort into a website’s design can really make the difference between leaving potential customers with a good or bad impression of your company or product. That is why it’s especially important to come up with a great design for your website, with particular focus placed on its homepage.

A homepage is what a visitor lands on after clicking a search result. Since this will likely be one of the very first impressions that the visitor has of a company or product, it’s incredibly worthwhile to make this page look as welcoming and engaging as possible.

A strong homepage design can entice visitors to spend more time exploring the product or service on offer, inviting them to learn more and, hopefully, convincing them to purchase. Before we look at the 20 best homepage designs, let’s first go over some of the basic elements that a modern homepage should consist of.

Effective introduction of your business

The most critical aspect of every homepage is how effectively it catches the visitor’s eye and captures their attention. That’s why it is crucial for your homepage to answer three key questions about your company and/or product in just a few seconds. Keep these questions in mind when designing your homepage:

1. Who are you? (What is your company, product, or service about?)

2. What do you do? (What does your company, product, or service actually do for its users?)

3. How are you better than your competitors? (How does your company, product, or service solve a problem or fulfill a need for users better than the other options available?)

By ensuring that your homepage quickly and clearly conveys the answers to these three simple questions, you’ll be able to help visitors understand what your business is all about while also quickly giving them the confidence they need to make a purchase.

Many businesses have adopted the strategy of creating short slogans or taglines that highlight their unique value propositions (UVPs). These taglines easily describe the company’s offer and establish an almost instant, memorable connection with the visitor. They are often showcased on the homepage and used in much of the company’s branding and marketing strategies.

Responsive, clean design

Your website’s visitors will come through on a variety of devices, from PCs to tablets to smartphones. As mobile penetration continues to increase around the world, it’s no wonder that almost 60% of all current website traffic is done via a mobile device.

To ensure a better user experience with your website, it’s important to factor in responsive homepage design. Responsive design means that the user’s experience is the same or very similar, no matter what device they are using to visit your website. Navigation is made easy so that users can roam through different pages on your website quickly, functionality is similar so that users don’t have to switch devices in order to access the “full-feature” site, and design is clean, making sure that your offer is clearly displayed to users on every screen size.

Making your website’s experience consistent, regardless of the screen size or type of device a visitor is using, will help you keep your branding recognisable. Presenting a cohesive design and prioritising its responsiveness when building your website will help you connect with visitors across platforms, ensuring they have a positive experience with your business.

Dynamic, interactive, and engaging

People tend to remember emotionally charged events better than neutral ones. Applying this knowledge to your homepage’s design can help you create a positive experience for your visitors.

A dynamic homepage can evoke positive emotions in visitors, increasing the chances of their interaction with your website becoming a memorable one. Making use of changing illustrations, animations, videos, or mini-games can help you connect with users in a positive manner. Even smaller details like mini-animations in headers and footers can make a visitor’s experience better.

Dynamic layouts can also give visitors a glimpse of the whole package. Implementing aspects of virtual reality or 360 degree virtual tours of the page, product, or company will help the user feel like they have a good understanding of what your business is all about and can also solidify the connection they make with your brand.

Occasionally updating content on a homepage to reflect the current needs of customers or share your company’s latest news is another way to keep a website dynamic and constantly relevant to visitors. A great example of this type of dynamic homepage layout can be found on IBM.com.

In other words, adopting a dynamic approach when it comes to the design and layout of your homepage will help you keep users engaged while also providing them with a positive, unique experience that keeps them coming back to your site for more!

Simple, sleek navigation

Browsing through your website should be user-friendly. Interacting with your site should never result in frustrated visitors as a negative experience can significantly damage the potential relationship.

A smart, intuitive homepage prioritises simple navigation with menus that are easily identifiable and visually separated by colour and contrast. Labelling of various pages makes logical sense so that users can quickly identify where a navigation tab or button will take them. Ensuring that a website visitor always knows where they are within your website is important as well so keep in mind that little details like visual representation of a selected tab (through highlighting, contrast, or colour change) can really make a difference. A great homepage design will allow visitors to move with ease between pages and screens, always communicating to the user where they are while keeping them engaged to continue exploring.

Appropriate calls-to-action

Visitors to your homepage is a great start, but what do you do with them once they are there? Modern homepages make use of their traffic by focusing visitors with a specific call-to-action (CTA) such as “Sign up now!”, “Join today”, “Get started with a free trial”, “Subscribe now” or one of these other very clickable CTA examples.

The main goal of every webpage should be to capture the target audience’s attention in order to guide visitors further into the website, encouraging them to go check out a case study, leave their contact information, or otherwise engage with the company. Using appropriate CTAs and refining your website’s messaging to guide visitors through a particular path can turn any homepage from just a brochure to a powerful sales engine.

Keep up with modern standards

Until recently, the world of design was quite static, closed, and symmetrical. As graphic design and technology has matured, designers have begun to be more daring, bending the rules and designing with a less rigid and more creative approach.

This year, we’ve begun to see an increasing amount of asymmetric layouts for websites as designers leave behind the perfectly balanced world of monotonous, and sometimes boring, standards. By using a minimalistic approach to form the skeleton of a design and incorporating more creative approaches when positioning elements and choosing colour palettes, designers are able to play around and develop new, exciting standards.

Nonetheless, most modern websites are generally made up of the following:

  • Creative layouts

  • Relevant CTAs

  • Appropriate use of whitespace

  • Pleasing colours

  • Fitting fonts and other supporting elements

  • Engaging, cinematic experiences

  • Pleasant background music

Since your homepage can make or break a visitor’s first impression of your business, it is crucial that it has an effective introduction that explains who your company is and what your product is all about. You also need to factor in responsiveness into your design, while making sure that the page is dynamic, engaging, simple to navigate, and gets users to complete your call-to-action. Make updates to your homepage and website as needed to keep your online presentation modern and effective and you’ll be sure to have your visitors coming back for more!

Now that we’ve gone of the theoretical parts of what it takes to make a great homepage, let’s take a look at the 20 top homepage design examples to see how these parts work in practice.

1. Plex.tv

What makes this homepage great?

  • Informative, but succinct. Making use of interactive aspects like videos and sliding customer testimonials keeps copy text to a minimum while still successfully explaining what the product is.

  • A focused content-oriented approach allows users to get specific information about the product, like where and how it works and what actions users need to do to get started.

  • All calls-to-action are placed wisely. The page design and layout works just as well for new users or for existing users that want to add more devices to their account.

Visit the website: Plex.tv

Plex shot

2. Slack

What makes this homepage great?

  • Simple homepage with an informative slogan.
  • No unnecessary animations or huge decorations to distract users. The message is clear and to the point.
  • The overall design is consistent with the app’s look so branding is cohesive.
  • Navigation is clear and simple, even with a lot of varying content to access.

Visit the website: Slack.com

Slack shot

3. Dropbox

What makes this homepage great?

  • Clean, neat, and simple design displayed on a layout which is updated fairly often.

  • Charming hand-drawn funny illustrations pair with informative copy to explain the product effectively.

  • A powerful tagline that fully explains the product: “Get to all your files from anywhere, on any device, and share them with anyone”.

Bonus: Dropbox is a well-known product and the company is now focused on promoting Paper, their new document creation tool. Paper’s homepage is separated by three coloured blocks which make up the three different parts of the whole product: business solution, document tool, and classical application. The clean, clear design is in tune with the rest of Dropbox’s branding, but is powerful enough to stand alone.

Visit the website: Dropbox.com

Dropbox shot

4. Storytrail

What makes this homepage great?

  • Modern material design and user-friendly navigation.

  • The company’s mission is clearly stated on the homepage, helping visitors understand what the company is all about.

  • An unobtrusive main animation reflects the essence of the project.

  • The сontent disappears and appears with smooth animation, keeping visitors engaged and encouraging them to explore more.

Visit the website: Storytrail.co

Storytrail shot

5. Meetthegreek

What makes this homepage great?

  • The background video serves two purposes - to both capture the visitor’s attention and to create engaging, interesting content;

  • The restaurant’s homepage entertains the user, allowing them to get an inside view of this business which builds up a greater capacity for emotional connections with the help of the main character.

  • Subdued colours and simple font keep the visitor engaged with the main character.

  • User-friendly design and simple navigation balances nicely with the background video.

  • The screen splits when selecting a tab on the menu bar which allows visitors to read relevant information while preserving the engaging nature of the video content.

  • The overall feel of the homepage leaves the visitor with positive energy and an “insider” perspective on the business.

Visit the website: Meetthegreek.com

Meetthegreek shot

6. Forhonor

What makes this homepage great?

  • The homepage gradually immerses the user in the game world.
  • It has an outstanding set of font solutions.
  • The sound effects of the clashing swords adds to the overall atmosphere.
  • It is easy to trace micro-interactions with the user that follows the simple rule: trigger->rule->feedback-> loops and models. Microinteractions are an unending cycle.

Visit the website: Forhonor.com

Forhonor shot

7. Enjoy-aiia

What makes this homepage great?

  • A minimalistic, bright, and catchy design.

  • A fitting combination of fonts.

  • Clear and visible action buttons reveal the brand’s features and its products while encouraging the user to interact with the site.

  • An individual approach to every page shows something new to the user without losing the overall style and maintaining brand recognition.

Visit the website: Enjoy-aiia.com

Enjoy-aiia shot

8. Trello

What makes this homepage great?

  • The clear homepage design highlights how Trello differs from many old-school task managers.
  • The homepage contains a powerful slogan: “You can organize everything with anyone” and explains how to do that in just a few blocks.
  • Modern image elements (like a friendly-looking husky) give users positive feelings towards the brand.
  • An appropriately stylised logo hints at what the service is. These smaller details can have a big impact on a visitor’s overall impression of the page.
  • A combination of bright colours subtly communicates that this service is simultaneously fun and professional.

Visit the website: Trello.com

Trello shot

9. Soundcloud

What makes this homepage great?

  • A stylish, bright, and daring page design.
  • The most important elements are highlighted in contrasting colours to attract attention.
  • It’s a brilliant example of a single homepage that’s been created to appeal to two user types: composers and listeners.
  • The purpose of the project is reflected in a short, but very precise slogan.
  • The visitor can enjoy top music hits without leaving the page, previewing the service instantly.

Visit the website: Soundcloud.com

Soundcloud shot

10. Igegroup

What makes this homepage great?

  • The page comprises of mixed bright colors and simple forms.

  • A minimalistic layout and amazing typography makes it easy for users to concentrate on what’s important.

  • The background video on the main screen sets the mood, showcasing the company’s achievements and, at the same time, immersing the visitor in the company’s work.

  • A small trophy icon with the number of awards received is placed subtly in a corner of the page, adding value and trust while also piquing a visitor’s curiosity to find out more about these achievements.

  • Animations are very smooth and responsive.

  • Trendy parallax scrolling effects are used in a modern split screen page.

  • The loader is done in the corporate style of the company.

Visit the website: Igegroup.com

Igegroup shot

11. Sagmeisterwalsh

What makes this homepage great?

  • One of the most creative homepage designs that features online web-camera shots with active navigation tabs. You can click any element on the floor or on the banner.

  • You can observe what people are doing in the office at the moment.

  • Compelling font and navigation tabs are also placed in the footer.

  • This is a modern long-scrolling page.

  • The company features a memorable logo in bold that is made up of one typographic symbol - ampersand - which is fitting with their branding and is relevant to their industry.

Visit the website: Sagmeisterwalsh.com

Sagmeisterwalsh shot

12. Pottermore

What makes this homepage great?

  • Parallax with low-poly design style is used.
  • Animation is present in the smallest elements/details: appearance of buttons, text, window pop-outs, etc.
  • This interactive homepage is accompanied by fabulous music.
  • Clean design without unnecessary elements.
  • The cursor has an unusual, engaging look.
  • The homepage features understandable/user-friendly navigation.

Visit the website: Pottermore.com

Pottermore shot

13. 2050.earth

What makes this homepage great?

  • Visually impressive with an interactive 360 degree design.
  • Intuitive, realistic interface.
  • A lot of visual effects encourage users to look, click, and explore further.
  • Background music immerses visitors in the world of the far future.
  • Great use of videos and contemporary graphics captures attention and makes visitors want to go back to the website over and over again.

Visit the website: 2050.earth

2050.earth shot

14. Tipcow

What makes this homepage great?

  • All main features of the service are highlighted on the page.
  • Stylish, relevant video content is showcased.
  • Trendy combination of colours.
  • The slider flips through captivating headlines with appropriate CTA buttons.
  • The highlighted “sign up” button in the corner is easy to find. Emphasis is placed on social networks, connecting fans to their favourite band.

Visit the website: Tipcow.me

Tipcow shot

15. Matcha

What makes this homepage great?

  • Elegant, light, and clean design.

  • Great colour and font combinations: Playfair Display and Montserrat.

  • The mission of company and its strengths are listed clearly.

  • Simple, yet stylish highlighting on the menu bar.

Visit the website: Matcha.com

Matcha shot

16. Subsign

What makes this homepage great?

  • At first glance, an incredibly simple slogan that still eloquently describes what the company does.

  • All navigation tabs have a fascinating animation.

  • Highlighted static CTA button is placed in the right upper corner to give users a quick way to engage, no matter what page they’re on.

  • User-friendly, simple navigation.

Visit the website: Subsign.co

Subsign shot

17. Iliketofu

What makes this homepage great?

  • Bright design with gradually appearing animation captures the user’s attention.

  • The product and its main features are shown right away.

  • Creative page loading.

  • Simple, dainty navigation.

Visit the website: Iliketofu.eu

Iliketofu shot

18. Studiolovelock

What makes this homepage great?

  • A vivid example of trendy, asymmetric flat colour design.

  • Large, bold, and easy-to-read typography makes the navigation menu clearer and more effective while also helping to fill up space.

  • Simple, discreet animation.

  • Unusual, unique placement of navigation tabs.

  • Clear description of the company’s mission and strengths is very visible.

Visit the website: Studiolovelock.com

Studiolovelock shot

19. Jacquico

What makes this homepage great?

  • Visitors can roam the homepage for ages because it has a flexible design structure.

  • A big amount of animation elements keep users engaged.

  • Interactive design in the form of a game.

  • A delightful combination of pastel shades is used.

Visit the website: Jacquico.com

Jacquico shot

20. Valaire

What makes this homepage great?

  • This band’s website has unusual navigation.

  • It features a playful combination of colours.

  • The button that features the new album is placed in the right upper corner and has a scroll of text to attract attention - this solution deserves praise.

  • The subscription form at the bottom of the page has a fun, fascinating animation.

  • The website has a remarkable grid which makes it very engaging with all its animation. Information is presented in such a way that visitors want to read and learn more about the band.

Visit the website: Valaire.mu

Valaire shot

Design a great homepage today!

We hope these good website design examples have helped you understand what it takes to create a great homepage and find inspiration for new layout ideas! If you’re looking for ways to improve your homepage design or are starting a new project and need a brand new website for it, contact us! We’ll be more than happy to assist you in finding the best layout and design to reflect your unique business needs!

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