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Goals

MuslimKids.TV - is an interactive, child-oriented portal, main purpose of which is to attract audience with safe and educational content. Working on this project SteelKiwi Development and Milo Productions Studio (Canadian video production studio) set four major goals:

  • safe and interactive online environment for education and entertainment
  • * COPPA [?] (Children's Online Privacy Protection ACT) compliant website
  • possibility to encourage children for offline activities
  • business model, which monetizes an exclusive video content, produced by Milo Productions Studio

General idea was to build a website, where parents could leave children without stress of time wasting. Keeping this in mind, our team in collaboration with customer decided to proceed with the following list of key sections:

  • Videos (huge catalogue of exclusive educational and entertaining content with user-friendly Playlist feature and possibility to keep favorite videos in one place)
  • Games (hand-picked, licenced games with engaging scoring system, working even on mobile devices)
  • Create and Share (online tool to join contests, hosted by website staff, including offline and online activities for either individual child or group of children)
  • Learn (a place, where children can read exclusive text content, which is full of interesting facts and has been written for education of young audience)

Color Scheme

  • Red - #c83535
  • Orange - #eeb425
  • Green - #79c043
  • Blue - #2969b1
  • Magenta - #995596

Website Wireframes

Contest Page
Games Page
Image Details Page
Blog Category Page
Learn Page
Videos Page

First results and further steps

Hard work with customer gave possibility to launch website relatively fast: initial development took approximately 600 hours of work. We’ve implemented flexible payment system, based on Stripe payment processor (as main gateway), but supporting PayPal and Western Union as well. Full content moderation and parental control system was also included into first release, as these features are mandatory for such project.

First version was released but development never stopped! SteelKiwi Development continued adding new features, being led by customer, who really know the market segment and generates hundreds of ideas. As result, in a year after release, SteelKiwi Development have done full redesign of website, made it responsive and launched second version of UI. But not only UI had been changed, unique new features had been added:

  • Quran Memorizer (online tool to memorize Quran, with detailed statistics for children and parents)
  • Words of Wisdom (a very small, but popular section, giving inspiration to children)
  • School Accounts (marketing team involves whole classes to join muslimkids.tv)
  • Avatar builder (an interactive tool to create customized avatars)

Child's Dashboard

Create & Share Section

Fan Blog

Currently, MuslimKids.TV is:

  • Live since winter, 2013
  • Active online community with children developing user generated content
  • Offline activities for children and offline marketing in Canada
  • KId Safe Certified website
  • Over 5,000 paid active user on the website
  • Average session duration is more than 8 minutes and still growing
Client's testimonial:
SteelKiwi met all of the challenges we put to them. They are very responsive to what we need. They are amazing listeners and work with us through perfecting the design process and giving their feedback on the best technical solutions. We contract a lot of services and SteelKiwi gets top rankings from us.

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