Good design sells, it’s true, but when you’re new in both the business and the design world, would you really know how to boost sales? Design is one of many things to consider when planning a sales strategy, and it’s also a crucial element to grab potential customers’ attention.
If you’re entering a new business or starting your own brand and want to learn about cool design tips and tricks, this guide is just for you.
Some strategies are better than others when it comes to getting the attention of your target audience. Good design must please the eye but have a little complexity to it that makes it playful and gives the appearance of movement.
In order to boost your sales, pay attention to customer’s behavior and make decisions accordingly. People aren’t just looking for a product, they are paying to solve a problem, so there should be a balance between your product’s effectiveness and the price.
If you want your design strategy to be successful, it must be aligned to your product value’s message and be executed in a creative and attractive way. There are formats that have been designed to sell, such as those created to post on social media.
On the other hand, standard formats like business cards appear to let little room to play, but in fact, it just takes some imagination to make the best out of them and promote your business.
Use a business card mockup or any other mockup you need to test different designs and colors.
Witty Quotes and Catchphrases
Did you know funny people have higher IQs? Don’t let this opportunity go and promote your brand with a witty phrase! Create a list of catchphrases that you would like to use when promoting an event or your product.
Don’t worry if you’re not a professional writer, you can get inspiration from a popular quote and use it for your brand. There are plenty of quotes you can find online, and after a creativity session, you can play with color and fonts to create a unique look that highlights your product’s benefits.
You can post this content on social media or on the streets. If this is the case, you can use a poster mockup to get an idea of what it would look like.
These kinds of assets are especially helpful when you’re running a new business that needs to create brand awareness and let people know what the brand’s personality is.
Typography and Shapes
Typography is so versatile you can arrange it to create new shapes and to add volume and depth.
Feel free to play with font sizes to create shapes. Fonts can be used as geometric shapes, blocks or any graphic element; they are also important to reflect moods and your brand’s personality.
Currently, there are lots of designer tools that let you play with typography and even create and customize your own fonts. The thing is to have fun and experiment to make something unique that stands out.
Mix and Match
Opposites attract, you know? You can use different design styles to create a unique look. Just keep in mind the basic principles of graphic design, which are proportion, balance, contrast, repetition, alignment, white space and levels.
The only thing to keep in mind if you decide to match different styles with the idea of catching attention is that it must look professional, so don’t overdo it. Perhaps mixing a 60’s-inspired typography with a minimal background is a great idea, just know when to stop adding visual elements.
A Name That People Love
Perhaps your product is not the most memorable item, but you can build a brand that lives in your customer’s memory with a great brand name and a professional logo.
The key to effective branding is to sum your message up in a name or a concept that’s also catchy, memorable and unique. Of course, a name is not the design’s main asset, but a lot can start to grow from there.
For example, if you’re branding an ecofriendly makeup business and the name will be something like Forever Green, you can create visuals and a logo inspired by nature that reinforce the message of your brand. It doesn’t have to be so obvious like using a leaf or a tree, perhaps an organic shape that evokes a natural environment.
Besides coming up with a captivating name, you’ll need a graphic element to show it. If you want to know how to design a logo, there are a few options for you to create one that looks professional. For instance, you can start an online course and learn step-by-step how to use design software. You can also watch a bunch of tutorials to learn from other people or use an online logo designer.
If you choose to learn by yourself you’ll need a budget to pay for software licenses, whereas if you do it online, you just pay for the subscription or the product you’re creating.
White space is worthy when it’s all about simplicity but it’s also as a strong design element.
Make it a fun challenge for viewers to find a hidden message inside the post or the graphic piece you’re printing. Even your packaging can have one.
For example, you can write and print a nice, uplifting message inside a cardboard box, then surprise customers when they open up the packaging. This is one of the best ways to use unexpected design to make your brand memorable.
This is a bold move, but it’s a great one to build expectations around a new product. Product-only design is perfect when you’ve already made an effort to create an interesting product with attractive packaging that could almost speak for itself.
There’s no such thing as a perfect formula to use in graphic design that will automatically uplift the volume of your sales, but thinking outside of the box when branding your product is a good start to get the attention of potential customers and make your product pop when displaying it.
Let us know if you have other unexpected design tips to grow your business, we’ll be happy to grow this list!