Details are often the most interesting aspects of a product. Little details make up the product as the whole. But no matter what these details are – preloaders, icons, or error pages – they must complement the general look and feel of your app.

In this article, we unfold how to create a beautiful and effective error page.

An error page or 404 page informs users that they’ve followed a non-existent link or typed an address that doesn’t exist.

The error page can have diverse designs: it can be minimalist, funny, or reserved. Its design depends on your product and the mood you aim to create.

Let’s take a closer look at examples of 404 pages and see how we can make the error page look nice and be more informative and user-friendly.

Things to add to the 404 page:

  1. Company logo
  2. Text that fits the general look and feel of the site, such as “Error page,” “404,” or “Ooops”
  3. A description of why the error occured
  4. A link to the website homepage or a search box

Tips and ideas to get you inspired with your very own error page

Stick to your overall style

The 404 page is part of your site, so try to keep to the same style, fonts, colors, and mood that you use across all other pages. Look at how the creative digital agency Hula nails it:


Provide options

When the 404 page is displayed, users are redirected to the previous page. Yet who likes to go back? It’s better to give users an opportunity to go further, for example to the homepage or to your portfolio.

Coffee Mate redirects users not only to the search box but also to the form for quick search and online purchases.


The largest web service for hosting IT projects, Github also redirects users to the search box.


Explain what went wrong

It’s great if you briefly explain what went wrong. One or two sentences will do. This design and prototyping company preserves its common website style and explains what caused the error to occur in the first place:


Don’t overload the page

There’s a chance that a user will land on your site through a broken link from a different source, a wrong URL, or a page that’s been deleted. If you want the user to navigate your website further, offer them a couple of links – for instance, to the homepage or works section. These links can be highlighted separately or be placed in the footer of the page. But keep to just a few links and don’t overwhelm the user with too many. Take a look at two examples below from a digital agency and development company:


Add a bit of fun

Users may be upset if they can’t find the information they’re looking for. Why not lift their spirits? Funny pictures or videos will get the job done perfectly.

This company manufactures products for pets and entertains visitors when they find themselves on the 404 page:


Appeal to emotions

Some designers deliberately drop the 404 number and use “Oops!” “Hmmm,” or “Oh” instead and add animations or illustrations to appeal to people’s emotions. This approach encourages visitors to look further for the information they wanted.


Make an interactive error page

Interactive error pages or pages with gamification elements are great to engage users.

Figma, an online tool created specifically for interface design, offers such 404 page. 404 is rendered in vectors that you can reshape as you wish.


On the error page for the link shortening service, you can bounce a fish when you put the cursor into the sea and can also follow the links in the footer of the page.


One custom font designer offers users to try this 1403 Vintage Mono Pro typeface on the 1403.slantedhall site:


The Marvel website offers users a 404 page that has a set of different heros when you refresh the page:


Use the product

For companies that sell different products, it's a good idea to use images of that product. Look at how successfully Starbucks does this:


Chris, the designer, takes his illustrations and is going to find the right page on his website.


The cooking agency Kochatelier shows pieces of toast and offers users to go back to the homepage or follow the brand on social networks.


You can use your mascot or logo to diversify your error page. Pixar chose a character from the movie Inside Out. This character is sad, which perfectly fits the error page.


Design your own error page with SteelKiwi

Designers don’t want to create a mere 404 error page. They see this page as an opportunity to apply creativity and make users navigate a website further.

Steelkiwi advice: Make your 404 page creative and easy to understand.

You do need to design a 404 error page, but it’s still best not to have broken links on your website. Here’s a free tool from Google to search for broken links: Google search console.

Wanting to add more creativity to your 404 page? Get in touch with us or check out our Dribbble and Behance shots for inspiration.