At all times of the apps’ evolution, the key approach of engaging more visitors is developing its perfect performance. And that’s not a surprise: with such a diverse number of tools targeted on attracting more and more clients, developers now become highly concerned about these products’ quality and their ability to quickly, efficiently, and effectively deliver any kind of services.
That’s exactly what the User Interface does! User Interface (UI) design ensures the better interaction of the Internet users with the specific site, platform, application, which consequently identifies their further interaction as customers with products or services presented there. In other words, the perfect interface design can not only provide the best user experience (UX) and traffic increase but also is the most effective way to boost your business performance.
In this article, we’ll uncover the best methods of creating a comfortable user interface and how these can benefit your online business. Let’s get this started!
Best Practices for Enhancing the UI Design
So, what can you do to boost the UI design of your product?
Use the 8dp Increments
To ensure the page’s content renders correctly on any device, it’s essential to use the proper spacing increments. The increments of 8dp are the most optimal solution for both old devices and new smartphones, which ensures comfortable displaying of the content in any resolution and creates consistency in the design. Furthermore, most of the modern screen dimensions are divisible by 8, which makes it quite simple to create the ergonomic design people can effortlessly use on their devices.
Remove the Lines and Boxes
It often happens that the boxes and lines make the design too messy and, consequently, make it more difficult for the users to find the information needed. As a result, they just quit: no one wants to spend their time searching instead of effortlessly getting the information or services from other, more user-friendly sources.
For this purpose, always stay proactive with the latest UI design trends and try to analyze how they can help you in boosting the user experience. As an example, try using the interactive UI widgets that can not only be used for the site’s design but perform the specific functions on it.
Mind the Contrast
After analyzing the great design examples, we can reassure you: one of the most essential ways to improve the UI design is to play with the contrasting colors to enhance the accessibility of the product. Remember, the better contrast and color accessibility your site features, the more audiences you’ll engage as a result.
Most UI design developers check the accessibility of design for different groups of people with specific software like Stark software, which can analyze the inclusivity of your site or app to any kind of user.
Minimize the Number of Fonts Used
In app design, fonts are used for emphasising the product’s uniqueness. However, if used too much, it can be a serious obstacle to content perception. Especially when the users need to get the information quickly, or analyze several sources at a time.
That is why the best practices suggest using the top fonts for UI to enhance the content readability and user experience as well.
Less is More
With having too much different content on a page, it becomes more challenging for visitors to consume it from your site. One of the most essential rules of design is the thorough use of buttons, texts, fonts, images, animation, or graphics to prevent users from being distracted from the critical information the page contains. Furthermore, the more elements a page contains, the less important each of them seems for the final consumer.
Is that true? Well, imagine yourself at a meeting, when the UI/UX developer wants to present a brand new page full of CTA buttons, ads, videos, links to other articles, and a wall of text, all this shown on a PC screen recorder video and just scrawled from the top to the bottom. Do you have an idea what the page is about and if it can be useful for you? We don’t think so.
According to the latest UI practices in development, it’s much better to replace the multiple elements on your site with a simple animation or short video, that eliminates the number of useless visual effects from the page.
Awareness of UI elements is more important than a unique design
Because human memory is limited, designers need to be sure that users can automatically recognize how to apply certain product features. If you hide features behind different-looking elements just to show how cool your design is, you're making a big mistake. Users will have to build relationships with your product from scratch.
Strive to minimize cognitive load by making information and interface functions visible and easily accessible.
Give up endless scrolling
Endless scrolling is found in all social networks: when scrolling through the feed, the content is loaded automatically, you don’t need to specifically go to the next page. It works great in news feeds, but not in messages, emails, searches, because it doesn’t allow you to determine where the beginning, middle and end of the data are.
When the user sees that there are 1,000 pages in the list, they can decide whether to reduce the number by searching, sorting or filtering. However, users will not be able to make that choice if they don’t know how many items are on the list.
If you’re wondering what's more important - UX or UI, now we can answer: it’s impossible to provide the best user experience without creating the intuitive, aesthetic, and pleasing interfaces the end-user wants to interact with. The golden rules, introduced to you above, can significantly enhance creating the most engaging and comfortable design for your website, platform, application, or any other services provided on the Internet.
Now that you know how to create the best environment for your visitors, what else is needed? Go and start the changes right now!