When it comes to running your own business, the last question every business owner faces is whether to spend time or money. It seems that every individual decision made by entrepreneurs is somehow related to one or both factors. What is more important? There is no easy answer to this question. If you spend money on hiring someone to do something for you, it will cost your business money. But if you decide to solve it yourself, it takes time.

Saving Time

Using the "time is more valuable than money" argument, it makes more sense to outsource your SEO and link building efforts than to try to do everything yourself. By outsourcing these types of tasks to others, you can save hours and hours that you can use to do other, more important things in your business. Of course, this doesn't mean that creating backlinks and improving your SEO isn't important. In fact, it's essential to create reliable links to and from your site that increase your ranking and improve your SEO.

Reasons to Outsource

There are several reasons why you should probably consider outsourcing your SEO and link building efforts. Some of the most important are listed below. It allows you to focus on more executive-level decisions and tasks. When you're trying to balance SEO and link building with so many other tasks, it's hard to find the time to be good at everything! It's simple common sense and logic to outsource things that take too long and can hurt the most important and productive activities that help you stay on track.

Avoid Careless Mistakes

Make sure you don't make careless mistakes. Have you ever spent hours learning something only to discover that you have made costly mistakes in your business or project? Well, it's easy to do when it comes to SEO. Indeed, SEO (search engine optimization) deals with computer algorithms, programming languages and other subtle technical aspects that must be adhered to. If you're not familiar with these warnings and rules, you may find that this lack of knowledge will create problems when you're trying to build effective SEO and link building. Even a mistake can lead to major technical issues in your online marketing efforts. Such mistakes can be costly.

Use a Professional

You can get professional SEO builders who know the business. Outsourcing SEO jobs to professionals means you get SEO experts who know what they're doing and doing it right. You also don't have to worry about yourself (or your internal staff) taking training on the subject and spending countless hours learning and adjusting your efforts.


You can always go for an in-house link building agency to create links for your website. However, you might not get the desired results in case your team is just starting to build quality links.

There are so many people who are working diligently to acquire quality links, your team is not the only one. That is the reason why a new link building team will face struggle if it's just starting. When you're building links on your own, you have the freedom to change your techniques as frequently as you like. When a bigger team is engaged, however, a little shift in link-building strategies becomes important because multiple individuals must alter their work processes, which takes time.

So, in order to build links on a scale, you have to rely on outsourcing.

Zero Reputational Risks

As a business owner, you always have to stay concerned about the reputation of both yours and your business. While link building is completely a PR approach, your reputation might be at stake if you don’t know the methods of professional outreaching. This is because without proper outreaching knowledge you might end up sending a lot of emails to irrelevant persons who will consider your mails nothing but spammy.

If you outsource link building, the link building service provider or agency will not disclose your or your company’s name while approaching other websites or blogs. Most importantly, all the emails will be sent from the corporate email address of the third-party agency. So, there’s no way your reputation can be ruined.

The Results

Your results will be better because you are not distracted by all your other responsibilities. Getting rid of your SEO tasks doesn't mean it has nothing to do with it. But the control you give up is worth the results when you know you're entrusting it to people who can help you improve your optimization in a much shorter period of time than if you'd tried it yourself.

The Benefits of Service Placement

If you decide that your time is more important than money, you'll want to focus on getting people who can provide certain services related to SEO creation so you can do more in the shortest possible time.

Some of the specific tasks you'll want to focus on are:

  • Basic SEO and Keyword Research
  • High-quality guest messages
  • Link building and content marketing
  • Press releases and marketing
  • Permanent links to the home page

Link Building Help

If you're scratching your head at some of the above tasks, don't worry! You're not alone. Sometimes it can be difficult to understand this whole process on your own. Link building is a job in itself. In creating links, you are not just talking about links to other sites. These are internal links that everyone makes. But you also need to create healthy backlinks and relevant cross-platform connections that will improve your search engine rankings. Most outsource link building services know this and are experts at it and that is why you need one for your business.

Bottom Line

To sum up, there is no right or wrong when it comes to outsourcing link building. When it comes to the financial part of the subject, hiring an agency is more cost effective since it already has qualified personnel and all of the necessary equipment.

Another big advantage of employing a link building firm is the speed with which links are acquired. An agency is more likely than an in-house team to have the required relationships to get you links quicker. Just make sure you inquire about the agency's expertise in your field.