Social media is any online platform or channel for user-generated content. Social interactions, content sharing, collaboration, and connections are increasingly built into all kinds of applications. From fitness apps to blogs, photo-sharing platforms to chat apps, we can help you bring social media components to any app.
Build brand engagement
According to an Accenture study, 51 percent of consumers are loyal to brands that interact with them through their preferred channels of communication. Online messaging is the preferred channel of communication for today’s millennials. Brands can create personalized customer experiences by building chatbots for popular messaging apps. With chatbots, brands can help customers find information, promote offers, sell products, respond to complaints, and engage their audiences in many different ways.
Whether you're selling services online or making money through advertising, building a vibrant community is the key to sustaining your online business. The most popular apps provide an environment for their users to interact and develop relationships with each other. To build a community within your app, you should discover what your users care about most and then encourage them to share their thoughts on that topic, participate in competitions, and build connections with those who share similar interests.
Allow real-time communication
Attracting users and getting them to download your app won't ensure profits. Metrics such as engagement and retention need to be considered too. Users are particularly engaged with apps that let them communicate with others. Instant messaging also helps increase retention rates. We have a lot of experience developing one-on-one and group chats, video calling features, and other kinds of in-app communication that result in increased user engagement and retention.
Check out our expertise by exploring other solutions that we’ve developed for a variety of business spheres.