Let’s start with a few facts about our client so you better understand the idea for the app and who’s behind it. 

The story of Columbus Coffee began in 1994 when four coffee aficionados including David Burton got an idea for a cafe that would share the best coffee traditions from around the world. After much planning, they opened their first coffee spot in Auckland CBD. Today, Columbus Coffee is a premium fast-casual franchise that has over 60 cafes across the North and South Islands of New Zealand. 

In 2015, they went mobile to strengthen customer loyalty, and in 2020, they came to us for app improvements.

Columbus Coffee already had a loyalty app when they came to Steelkiwi. Initially, they tasked us with redesigning the UX and optimizing performance. However, we decided it would be better to create a brand-new loyalty app featuring improved usability, higher performance, easier navigation, and a branded UI.

Our team, together with our client’s backend developers, created native apps for iOS and Android using modern development tools and practices.

Did you know that nearly 80% of people used a restaurant app in 2020? And that one of the three most desired app features is personalized offers and promotions? Another interesting fact is that 70% of consumers opt for online ordering when dining off-premises, while 58% order online even when eating on-premises at a restaurant.

These statistics by Deloitte prove that modern customers demand digital-first service. A mobile loyalty program is one of the basic building blocks of a successful digital customer experience. We’d say it’s more of a necessity than a luxury in today’s world. 

According to Bingage, 83% of consumers are more likely to buy from you again if you offer a loyalty program, while 65% of business owners say a loyalty program is the best way to connect with customers.