First research, then build

We’re all about design thinking, including the end user throughout the decision-making process

Successful product development starts with discovering and analyzing the opportunity space: user pain points and needs, business processes, and the competitive landscape. At Steelkiwi, we never rush into developing software but first research the market to provide you with a viable and economical blueprint.

Empathize & define

Every successful project starts with empathic research, which is the foundation of design thinking. During this research stage, we gain insights into what your users need and want, and how these emotions influence their interactions with products.

  • Build empathy for users to understand them thoroughly
  • Transform our findings into measurable insights
  • Identify user pains and goals through surveys
  • Get a clear view of who your users are

Targeting for software products: Why knowing your target audience inside out matters

Our head of design, Victoria Dobrodenchuk, explains what product discovery is and how we approach it at Steelkiwi.

Viktoria Dobrodenchuk
Head of design department, Steelkiwi Inc.
Review video

Ideate & prioritize

After thorough user research, we move to brainstorming and exploring the wide range of solutions to users’ pains. Our goal is to come up with as many ideas as possible to find the design concept that best meets your business needs.

  • Generate lots of creative ideas
  • Organize those ideas, refine them, and select the best ones
  • Prioritize those best ideas based on risk, value, and difficulty

Prototype & test

Once we have an idea of how to solve the problem, we’re ready to move forward. During this stage, we invest the minimum effort and time required to validate the idea before developing the final product:

  • Build a quick prototype for testing with target users
  • Test this prototype with end users and/or stakeholders
  • Identify vulnerabilities and missing features
  • Make improvements and accommodate requirements
Proof of concept (POC)

You shouldn’t blindly develop an end product and hope it will be a hit on the market. Instead, test your idea to make sure it resonates with your target audience. This will allow you to avoid unnecessary costs, save precious time, and create a product people love.  

Clickable wireframes

A wireframe is a draft or a sketch by a designer that serves as a foundation for your platform. It shows the structure of your solution with content placement and basic elements and helps the development team see the functional side of the app.  


A working HTML prototype demonstrates how the finished product might work. It lets you simulate interactions in the interface as realistically as possible. Building an HTML prototype is cheaper than building a full-fledged application.  

Plan the implementation

Only once we’ve confirmed your solution effectively responds to user needs are we ready to move forward with your project. At this point, we put the final touches on the prototype and kick off the implementation. Our final deliverables include:

  • User journey map
  • Feature list
  • Architecture decisions
  • Wireframes
  • Technology stack
  • Cost estimate

Have any questions about our product discovery services?

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